In 1978, JAFRA opened markets in Italy, Austria, Netherlands, and Germany. Vorwerk was the world’s fourth-largest direct selling company in 2013. KG, a family enterprise with headquarters in Germany, acquired JAFRA. In 1998, JAFRA was acquired by Clayton, Dubilier & Rice Inc. JAFRA became a subsidiary of Gillette Corporation in 1973. The company expanded to include over 700 products within the skin care, fragrance, color cosmetics and toiletries categories.īusiness model Mergers and acquisitions The Days studied the ancient beauty secrets of the Egyptians and created JAFRA’s signature skin care product: Royal Jelly Milk Balm. JAFRA was started by Jan and Frank Day in 1956 in Malibu, California. The company name comes from the co-founders’ first names, Jan and Frank (JA + FRA). Since 2004, JAFRA has been a member of the Vorwerk Group, a family enterprise established in 1883 with headquarters in Germany. is an American international manufacturer and direct-sales marketer of beauty and skin care products with operations in 18 countries.
Mauro Schnaidman, Hans ter Pelle, Cecilia Yang, Mari Loli Sanchez CanoĬolor Cosmetics, Fragrance, Toiletries, Skin Care
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